Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts

Monday, December 15, 2008

Brand Suicide

Sure has been hard to get back to the ol'blog. With a new baby in the house and a workload that just wont quit.


When I saw the new Pepsi brand I knew it was time to speak up.



Please keep in mind it is still so new to me, that I am having a hard time deciding if this is brand suicide or if I am just experiencing the side effects of true innovation...

Simply put, I've tried to understand it, I've looked at it, and thought about it, I looked at it upside down, but I just don't get it.

Do You?



Here is what Pepsi has to say about their new brand http://www.pepsigallery.com/